1. A PROFESSIONAL WEBSITE: MAKES YOUR SMALL BUSINESS MORE CREDIBLE
Today, more and more consumers use the internet in search of products or services they need. Your small business will gain credibility by having a professional website. Without a website at all, potential customers will go to your competitors that do. If you already have a website but it is “home-made,” having it professionally redesigned will provide your business with a robust online image that will inspire confidence in your product or service. This is especially beneficial for home-based companies since they do not have a storefront, a website sets the tone for the brand’s identity.
2. A PROFESSIONAL WEBSITE: SAVES YOU MONEY
As a small business owner, you probably think you can’t afford a professional website, but you can’t afford NOT to have a professional website designed. Although the cost of creating a website varies, once it’s up and running, a website for a small business can cost less than $100 a month, especially if you have a CMS and update your web content. If you’re tech-savvy and can do your maintenance, it could cost as little as $20 (for domain name renewal and web-hosting). Compared with the cost of a newspaper ad, TV & radio commercials, mailshots, and print campaigns, when you consider the potential market you can reach with a website, it is a very cost-effective way to promote your business. Anything from a simple landing page to a fully custom web platform can be extremely beneficial.
3. A PROFESSIONAL WEBSITE: ALLOWS YOU TO MAINTAIN YOUR CUSTOMERS IN THE LOOP
Think of your website as being your online brochure or catalog. It is much easier and quicker to update information about your products and services on your website. It’s an extremely effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.
4. A PROFESSIONAL WEBSITE: IS ALWAYS ACCESSIBLE
If you have a website, it is available 24/7/365 providing convenience to both prospects and customers. A website enables them to review your products and services when your store or office is closed. With today’s busy lifestyles and the number of people that look online for things they need, having a beautiful and functional website can become a selling point when they are making a purchase decision.
5. A PROFESSIONAL WEBSITE: TARGETS A WIDER MARKET
Whether you provide products or services, your website will offer an alternative location to sell them. As a retailer, having a website (eCommerce) means you can sell your products to a broader market, you’re not limited to just your local area. Even if you offer services, they can be made available globally by having a website. If you don’t think you can sell your products or services online, remember, even clothes, shoes, cars and houses sell online!
6. A PROFESSIONAL WEBSITE: PROVIDES A MEDIUM TO SHOWCASE YOUR WORK
No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique. Not only that, but you can update your portfolio much more cheaply than a printed brochure.
7. A PROFESSIONAL WEBSITE: SAVES YOU TIME
Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online brochure, catalog or magazine you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you a ton of time. And what is time? Time is money!
8. A PROFESSIONAL WEBSITE: WILL IMPROVE CUSTOMER SERVICE
Maybe you sell environmentally friendly products and would like to share tips on how to recycle, or perhaps you’re an accountant and want to give your clients advice on how to simplify their bookkeeping practices. By including an FAQ page, adding articles or uploading newsletters to answer all your customers’ questions, you can keep them up-to-date. What better way to provide them with value-added service than by sharing information on your website.
9. A PROFESSIONAL WEBSITE: INCREASES LEADS
A great website will let you collect emails and phone numbers of people who are interested in your services. Having the ability to talk to your customers one on one can be a considerable advantage over your competition. By integrating marketing tools such as MailChimp and Salesforce you can increase leads and make following up with them much more manageable.
10. A PROFESSIONAL WEBSITE: IS YOUR ONLINE BUSINESS CARD
You don’t get a second chance at making a good first impression, Vistro focuses on making sure your business’s website experience is an unforgettable one. We make sure the information your customers are looking for is easy to find.
Thank you for reading!
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